CLIENT: ASICS Global / Green Room Design

RESPONSIBILITIES: Art Direction / Flagship Environmental Design / Creative Lead

ASICS NORTH AMERICA

ASICS HyperGel NYC, flagship store launch

Design and development of the launch of HyperGel, the ASICS innovation in footwear cushioning.

With the launch of the ASICS HyperGel Kenzen, ASICS partnered with DJ Steve Aoki as the new face of the progressive footwear range. While at Green Room we were appointed to design the global retail campaign and create unique installations within the London, NYC and Tokyo ASICS flagship stores.

This fully bespoke retail take over incorporated a key product installation and central light feature. The unique HyperGel Kenzen sole pattern was used to create an accent colour hit throughout the store environments with feature product displays showcasing apparel and footwear across the stores.