CLIENT: ASICS EMEA / Green Room Design Amsterdam

RESPONSIBILITIES: Art Direction, Retail Design, Campaign Strategy

CREATIVE PARTNERS: Set Design, Lukkien

ASICS Lifestyle

ASICS x Liberty Global Launch and NYC flagship

With the continued collaborations between ASICS and Liberty Fabrics, Green Room had the opportunity to design, shoot and develop a capsule collection for ASICS’ lifestyle performance collection. Initially developed for EMEA and rolled out across global markets and key flagship stores.

This capsule collection needed to carry two key patterns and colourways while traversing the performance and lifestyle categories.

Development from the ASICS Fitness Explorer lifestyle strategy, the ASICS Liberty’s collection featured a graphic photoshoot to capture the gym to street looks. Shot in the Netherlands and rolled out across EMEA and the USA.