PHILIPS Netherlands
Philips Pop-up Utrecht Centraal - Random acts of healthy kindness
Introducing the Philips Healthy Drinks Pop-Up Kitchen, at Utrecht Station – Holland’s busiest commuter train terminal with over 200,000 commuters traveling through every day.
We kept the experience, simple, fresh and analogue (actively removing digital screens from the site) meaning the focus was firmly on the product and positive human interactions with the staff; positive and memorable moments were the currency of the day.
A different ‘health theme’ with corresponding smoothie featured on the Daily Juice Calendar, which was complimented by guests and influencers to educate and inspire visitors. These included Men’s Health Magazine, and locally renown food and lifestyle bloggers.
The kitchen was a hub of activity; an interactive area – Be Social Zone – encouraged visitors to share their experiences and connect over a shared interested in health and wellness. Customers were also invited to get their hands dirty in the Make Your Own area – a space dedicated to crafting your own smoothies – an integral element of our strategy in heightening the customer engagement of the pop-up kitchen.
CLIENT
Philips / Green Room Design
RESPONSIBILITIES
Environmental Design / Activation Approach / Creative Lead
“Images and videos never tell the full story”