ASICS The Ball Waits For No One Campaign

The challenge was to deliver the overarching long term strategic platform for tennis and apply this to all campaign product stories for 2018 and beyond. ‘The Ball Waits For No One’ campaign covering digital, online, social and retail, born from ASICS I Move Me and product benefits; speed and control.

‘The Ball Waits For No One’ campaign needed to deliver against two movement attributes; speed and control. A simple idea but to articulate this concept need to capture our 3 ASICS tennis pros movement ambassadors in a series of real on court situations where they need to go the extra mile and act fast to be able to get to and return the ball successfully. Their supreme movements and quick responses were captured in a series of engaging still and video stories designed to create a full omni-channel campaign.

Client: ASICS / Green Room Design

Role: Art Direction, Retail Design, Social Comms, Strategy

Photographer / DOP: Gary Houlder / Jon Dean