Coca-Cola Baco

Coca-Cola x Bacardi

BRIEF

Create a premium, immersive launch Two iconic brands—Bacardi Limited and The Coca‑Cola Company—reunite to launch BACARDÍ & Coca‑Cola as a ready‑to‑drink (RTD) can in the Netherlands.

Born in Havana in 1900 as the Cuba Libre, the mix became one of the world’s most requested cocktails.

The opportunity was clear: deliver timeless taste with modern convenience for retail and away‑from‑home audiences.

SOLUTION

A premium, immersive launch in Amsterdams A’DAM Tower.

Featuring the spirit of Havana.

Music, acts, dance, a cultural heart beat for Europe Summer.