Coca-Cola Zero Zero Launch

Switch to gold

BRIEF

Create a premium, immersive (re-)launch that claims the  ultimate evening ritual for Coca-Cola Zero Zero. For "Evening Unwinders," highlighting the bold new black-and-gold design to inspire high-end social and media reach, positioning the brand as the indispensable ritual for the end of the day.

SOLUTION

Redefining the golden hour. A gateway to an evening of elevated relaxations and enjoyment. Oh and  loungewear of course…