SUBWAY DÖLICIOUS STUDIOS

BRIEF

Subway challenged us to create a cultural link with its audience and the launch of its iconic Chicken Döner Sub.

SOLUTION

We created a culture urban hub for the community to express itself. A purpose-built pop-up hub and restaurant that hosted urban cultural activities. Dance battles, tattoo artists, graffiti challenge, and music.

A space that evolved as the audience made their own marks on the space.

Personal expression vs urban culture, serving up the perfect combination to land the Sub into the hands of our audience.