Subway Kings Day

BRIEF

Make Subway unforgettably Kings day and make subway cultural relevant for Kings Days’ to come.

SOLUTION

Subway  launch a proper fashion statement that’s right on-trend: a limited-edition Kingsday ice hockey jersey. 🧡

We’ve been working closely with Subway to bring this concept to life—from the initial spark of an idea to full-on execution—all to make sure everyone’s looking their best for the big day.