Subway King’s Day

BRIEF

Make Subway unforgettable on King’s Day, and culturally relevant for King’s Days to come.

SOLUTION

Subway  launch a proper fashion statement that’s right on-trend: a limited-edition King’s Day ice hockey jersey. 🧡

We’ve been working closely with Subway to bring this concept to life—from the initial spark of an idea to full-on execution—all to make sure everyone’s looking their best for the big day.