Adidas NMFN platform and campaign

ClimaChill Campaign SS16

During four seasons the campaign mantra “Not Made For Normal” reflected the mindset of the athletes as well as the product technology. The story portrayed how athletes used adversity of the harshest conditions to create strength in a real and raw visual language. Captured in a documentary style, the story evolved from pushing urban training to taking on extreme environments.

Client: adidas Brand Design, Climachill ‘16

Role: Art Direction / Retail Design / Customer Journey

Partners: Anthony Blasko, RESN, adidas Brand Design