Fast Forward to the Future

Lunch of the new E-MTB Spectral:ON for Canyon.

The Aim

Define how to communicate about their new partnership with Shimano and showcase the true potential of the technology with the latest Canyon engineering.

The How

Create a social first campaign that transports people to their future self and future experience. Film and online content showcased the incredible experiences, range, time in saddle that you can have on the bike all supported with Canyon Pro athletes such as Fabio Wibmer and Luca Shaw

Role: Strategy, platform development, creative direction, pre and post production