Jordan Wings is a community impact initiative started by the Jordan brand. Wings has been using education and mentorship to inspire and empower youth since 2015 and is driven by the firm belief that every young person can fly given the right tools. Wings recognises the power of education to promote diversity, inclusion and equality—both within higher education and in industry.

Success isn’t always a question of aptitude, but rather access to opportunities. By focusing on underserved communities, Wings aims to level the playing field for young people all over the world.

Wings invests in young people, inspiring them to dream, pursue and achieve greatness on their own terms.

Education isn’t just traditional schooling, it’s access to different types of learning and knowledge for all individuals.

Output:

Creation of a toolkit offering guidance on how to talk about the Jordan Wings community work with internal and external audiences: Including Jordan Wings key messages, approved statistics about our achievements in EMEA and guidance on how to talk about Jordan Wings community impact programs. Created as part of the launch of Jordan Wings in Paris - supported by a unique collaboration with 3 key city partners and 3 Parisian illustrators.

Role: Creative Director