Nike Blazer Style Out Campaign

The Challenge

To continue the Nike Sportswear Blazer campaign story for the nike.com and sportswear audience with stylist Imruh Asha

The Aim

To create a personal connection with our audience through an 'in conversation' approach and 'access all areas' content

The How

A campaign extension that hinged on the inner workings of the protaginist's styling process, seeing a real masterclass in action

With the successful launch of the Nike Sportswear Blazer campaign called “Style-Out” we where challenged to continue the story with exclusive behind the scenes content and membership access to unlock insights, showing practical stying tips and tricks to the nike.com and NSW audience.

The content would feature the campaign stylist, Imruh Asha, as he takes the audience on a journey behind the scenes of the Blazer campaign. Through his creative approach, personal experiences and styling process, the goal was to immerse the audience into the world of styling with personalised AV content as if they were in conversation with Imruh.

The Blazer 'Style Out’ campaign and the BTS content creation focused on real people, real stories, embracing different styles, motivations and body shapes.

The approach was to create a personal 'in conversation’ moment and unique conversation for the Nike audience.

Role: Creative Director