Earner Appreciation Campaign

Over the past year, drivers and couriers have continued to show up. Every day.

They’ve dropped off meals for seniors. Gotten families to airports. And navigated torrential downpours to deliver groceries.

But they’ve also been party savers, in-car karaoke partners, and relationship gurus. They’ve listened, laughed, and shared. To us, they are a daily inspiration. That’s why we call them the #everydaygiants.

Social impact and brand campaign: 360 campaign, 3 films, social, microsite, rewards platform.

The challenge

Showing genuine gratitude to Uber drivers and couriers; recognising their efforts in 2021

The Aim

To create a bold and simple narrative that was genuine and meaningful to every single driver and courier, building upon the ‘Everyday Giants’ platform

The How

By heroing and rewarding the extraordinary drivers and couriers; sharing how they went above and beyond what was expected of them

Role: Strategy, Creative Direction