Bringing The Rugby Awards 2025 to life

This year marked the debut of The Rugby Awards – a landmark event uniting Premiership Rugby, the RPA, RFU, and PWR to celebrate the brightest stars and moments of English rugby. We had the privilege of designing the full identity and creative assets for this historic occasion.

Celebrating Rugby’s Spirit Through Design

Our goal was clear: capture the unique energy, emotion, and excellence of the sport while creating a shared platform for recognition. The design journey began with deep research into rugby’s cultural roots and the world’s most iconic award ceremonies, setting a strong creative foundation.
From identity to execution, we crafted a visual language rooted in celebration—bold, dynamic, and unapologetically rugby. We drew on iconic moments from the season to inform the colour palette, infused the graphics with movement and shape inspired by the game, and paired it all with strong, confident typography.

A Dynamic Approach

A key focus was building a modular design system that could flex across every touchpoint; from digital, to print, and live event environments. Strong, confident typography and graphics that echo the movement of the rugby ball in-game helped create a sense of unity, while the design system itself was built around this celebratory moment.

More Than an Identity - An Iconic Moment

The final identity didn’t just reflect the game – it brought it to life. It offered a shared stage for Premiership Rugby, RPA, RFU, and PWR to come together, amplifying the achievements of players, coaches, and clubs alike.